If you are staring a new business, then you will have to register your trademark and you can go for it through a proper process in which you have to provide documentation to prove that you hold a unique trademark that no one else is using already. Without it, your application will be rejected. You can get the Shams free zone license from the concerned authority when you are trying to start your own work and you have to search for how to register a trademark in UAE and then you will get to know about a lot of questions that you have in your mind and this research will help you a lot. Here are a few questions that you may have in your mind:
What characters should I use?
There are people who can have the logo or name of their company in different language or they are using some kind of characters in their logo and if they try to register that logo of another language then sometime their log will not be too much protected because anyone can use the same character in the national language and then get that registered too which will create the confusion in the minds of the users about which company they have to consider as original so you have to use the characters that are in your own language to make it stronger and unique and unable to duplicate.
How much time will it take?
When you are going to apply for the approval of a trademark then you have to be patient in this regard because it may take a few months to an year and if there will be any objection during this time period then your application will be rejected or you will be told about the reason of not approving your application and you can recreate that by correcting the mentioned mistakes for approval. If another party will come forward and say that you are duplicating their logo or trademark then there will be a lot of problems especially when they are right and have the proof of that so you have to do your complete research before you apply for your trademark and make sure that no one else has the same or similar to your trademark. It is necessary for fast application approval.